Storyteller & Strategic Leader
I build the teams, the strategy, and the systems that help brands connect with their target audience.
Most recently Director of Digital Marketing at The Walt Disney Company, leading social, editorial, and digital creative globally for Disney’s core brand and franchises.
Award-winning work
The work, and what it won.
Disney Brand Social
Social: General Entertainment
Minnie’s Daily Routines
Branded Series. Original social-first animation.
The Muppets 70th Anniversary Celebration
Brand Awareness Campaign
Donald Duck Tries to Keep His Cool While Eating Spicy Wings
Animation (Shorty). Branded Entertainment & Content (Clio). Plus a Shorty Silver Honor, YouTube Partnership.
Powerline Live! A Goofy Movie 360° Concert Experience
One Silver and two Bronze Clios. Part of the A Goofy Movie 30th anniversary campaign.
Disney’s Magic Makers
Social: Best Content Series. Cast member stories.
What I do
I’m a strategic leader rooted in storytelling. Across 15 years leading brand strategy and digital creative for some of the world’s biggest brands, that’s been the through-line: using the right words, mediums, and an insights-driven understanding of the audience to make content that connects.
Accounts I’ve led
Upworthy Client Partnerships
Work With Me
Open to leadership roles and select consulting projects.
Brand Strategy
Positioning, brand narrative, voice and tone, and messaging pillars.
Digital & Social Strategy
Channel strategy, content pillars, creator and community playbooks, and KPI frameworks.
Audience Strategy
Audience definitions, personas, insight briefs, and audience-to-content mapping.
Creative Strategy & Concepting
Creative briefs, campaign concepts, and rollout plans grounded in business objectives and audience insight.